About Us

We are glad you want to learn more about us! Founded in 1993, Celebrate Excellence began as “Successories of Texas” in a kiosk in North Star Mall in San Antonio, Texas. In 1994, the business was relocated within the mall into a permanent in-line store. In 1995, we began a mail order business which continues today. An internet web-site was launched in 1998 under the domain name www.mo2vate.com. Successories expanded and relocated into a larger facility housing a showroom and production area in 2003. That same year, we began manufacturing awards and plaques. To assist our armed forces customers, www.4sergeants.com was launched in 2005 and a line of military awards, challenge coins and products for First Sergeants was created. Our latest expansion is the addition of a promotional products division. In October of 2008, we again expanded and relocated to a 3170 sq ft showroom/manufacturing facility located at 2130 Jackson-Keller Rd. Our armed forces Challenge Coin Design center is located within our showroom.

In 2013, after 20 years as a franchisee of Successories, our company began a new chapter — we changed our name to Celebrate Excellence. We feel the new name better emphasizes our core competencies — we provide products that help you celebrate excellence within your team or organization. Our customer service philosophy and our management team have not changed – only our name!

While we maintain an internet presence, we are NOT an internet coin and award business. We maintain a 1700 sq ft awards showroom and coin design center in San Antonio. We also have a large production and graphics design facility adjacent to the showroom.

Additionally – Celebrate Excellence believes it is important to stay current within our industry — we are long-standing members of the national Award and Recognition Association, Printed Products Association International and the Greater San Antonio Chamber of Commerce. We worked hard to earn and maintain an A+ rating with the Better Business Bureau.


Tammany Williams

President, Celebrate Excellence (formerly Successories of Texas)
photo_Bush deskTammany began Successories of Texas in 1993. A graduate of Texas A&M University, she previously had a successful career with a national computer company — beginning as a sales representative, she was promoted to Sales Manager and then Assistant Branch Manager in Houston, Texas. Her sales team was ranked number 1 in the nation for several consecutive years — and Tammany was named “Sales Manager of the Year” twice. She was relocated to San Antonio to start a new branch — which, in its second year, became the most profitable branch in the nation. She was named “Branch Manager of the Year” that year. In 1992, Tammany left that position to work with Successories setting up their corporate marketing division. Due to the extensive travel requirements, she left that position and became a Successories franchisee herself in 1993. Today, she is still the full-time owner/operator. With as many as 90 Successories retail store locations at the franchises peak, Successories of Texas has been ranked in the top 5 stores in the nation every year since 1997 — outperforming stores in such major markets as Dallas, Chicago, Atlanta, Los Angeles, Houston, Boston and Phoenix. She is proud to have served as the Honorary Commander of the 37 TRSS at Lackland Air Force Base from 2005-2011. In September, 2011, Lackland AFB named Tammany as one of only six “Honorary Commander Emeritus” in the base’s history. Successories/Celebrate Excellence is also a proud member of the Greater San Antonio Chamber of Commerce, where Tammany sits on the Military Affairs Committee and also serves on the Senior Enlisted Advisory Council. You can e-mail Tammany directly at t@celebrateexcellence.com. You can also find her on SKYPE and FACEBOOK.

Bob LaFosse

CFO, Celebrate Excellence
Graduate – Texas A&M University. In addition to his accounting and data processing background, Bob is a Certified Data Processor, a Lean Six Sigma Green Belt (process improvement) and a certified Project Management Professional.

Accredited by the Better Business Bureau – A+ rating, Award and Recognition Association member, member of the Promotional Products International Association and preferred vendor for the San Antonio Convention and Visitors Bureau, Angie’s List “All A” rated company, Air Force Sergeants Association, official sponsor Air National Guard ELS, official sponsor Sponsor: 37 TRW, 502 ABW – Joint Base San Antonio, Fisher House, 59 MDW, Lackland AFB First Sergeants Council. Member Greater San Antonio Chamber of Commerce.

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